Cinnabon® Company (2024)

Cinnabon® history

It all started with a father, a son and a mission to create the world’s greatest cinnamon roll from scratch. Add in one master baker, months of trial and error, hundreds of different recipes and— BOOM!—you’ve got the sweet, cinnamon-spiced perfection that soon became the calling card of Cinnabon®.

When the father-son duo finally landed on the most magical combination of exceptional ingredients from across the globe, they knew they’d created the perfect recipe. So on December 4, 1985, they transformed their hard-earned dream into a delicious reality with the opening of the first Cinnabon® Bakery in the SeaTac Mall in Seattle, Washington.

Devoured by thousands of eager, waiting guests, the original Cinnabon® cinnamon roll became an instant obsession. To this day, the Cinnabon experience continues to grow to delicious new heights. Not only are there now locations throughout the nation and in over 50 countries worldwide, but the menu has also expanded to offer exciting, new ways for guests to enjoy the irresistible pleasure that only Cinnabon can provide.

Cinnabon® is now one of the world’s most-recognized and sought-after brands. You’ll find it where you shop, travel, dine and play. In fact, you can even find it on grocery store shelves to enjoy our bakery inspired cinnamon rolls right in your own home. And the best news is Cinnabon is just getting started.


Each ingredient tells a story

Makara® Cinnamon

Under the canopy of the tropical forests in Indonesia, the cassia tree produces the sweet, luscious flavor that is exclusively known as Cinnabon® Makara® Cinnamon. It creates a one-of-a-kind experience you can smell and taste.

Fresh-baked Dough

After months of trials, and mounds of ingredients, we found the ideal recipe for our signature dough. Soft, sweet and perfect for baking, it has become the foundation for all our irresistible baked treats.

Waves of Frosting

It’s often been imitated but never replicated. The smooth, Ooey-Gooey™ topping of Cinnabon® cream cheese frosting adds another depth of flavor. Painted all over our rolls, it’s a final layer to perfection.

Coffees

It started with our Mochalatta Chill®, a coffee drink wrapped in blankets of chocolate flavor. From there, we expanded to include the rich, sweet Arabica bean coffees and iced coffees to perfectly complement our Cinnabon® flavors.


Organizations we support

Our mission is to spread warmth – not only in our Bakeries, but also in our community. Just as we reward our guests with fresh baked flavor, Cinnabon® has partnered with several charities that reward deserving men and women for their selfless efforts. Our philosophy is to serve those who serve others. Keeping true to the values of the brand, Cinnabon® proudly supports Operation Gratitude among other philanthropic organizations.


Cinnabon® Company (2024)

FAQs

What company owns Cinnabon? ›

Cinnabon, Inc. The company is co-owned—with Schlotzsky's, Carvel, Moe's Southwest Grill, McAlister's Deli, Jamba, and Auntie Anne's brands—by Focus Brands, an affiliate of private equity firm Roark Capital Group, based in Sandy Springs, Georgia, operating over 5,000 stores.

How many franchises does Cinnabon have? ›

The brand is known for its irresistible cinnamon rolls that come fresh or prepackaged. The franchise also sells coffee and other drinks. Over the past few decades, the brand has grown to over 1,700 locations in 45 countries.

What is the origin of Cinnabon? ›

Founded in Seattle, Washington In 1985, Cinnabon opened its first bakery on December 4, 1985 at Sea Tac Mall. The brand has grown dramatically since then. As of July 2005, the company had over 600 bakeries worldwide.

Who is Cinnabon franchisor? ›

Franchise Description: Cinnabon Franchisor SPV LLC, the franchisor, is a wholly-owned subsidiary of GoTo Foods LLC (formerly known as Focus Brands LLC). Cinnabon bakeries are retail stores that sell fresh baked cinnamon rolls and related products, which may include alcoholic beverages.

Are Auntie Anne's and Cinnabon owned by the same company? ›

The name change is designed to highlight the value its brand portfolio, including Moe's Southwest Grill, Auntie Anne's, Carvel and Cinnabon, offers to consumers and franchisees.

Who bought Cinnabon? ›

AFC Enterprises Inc. bought Cinnabon in 1998, and in turn sold it to Focus Brands, its current owner, in 2004. As of 2021 there are Cinnabon locations in more than 50 countries.

Where is Cinnabon headquarters? ›

Is Cinnabon profitable? ›

Yes. Cinnabon say that gross revenues (full bakery in an enclosed mall) average $720,000 per year. Other sources say average revenues (full bakery) are $637,000 per year. Allowing for a 15% margin on these figures, Cinnabon franchise owners may collect net profits of $108,000 or $95,000 per year.

Why is Cinnabon so famous? ›

Cinnabon® history

It all started with a father, a son and a mission to create the world's greatest cinnamon roll from scratch. Add in one master baker, months of trial and error, hundreds of different recipes and— BOOM! —you've got the sweet, cinnamon-spiced perfection that soon became the calling card of Cinnabon®.

Why is Cinnabon so addictive? ›

The Addictive Nature of Cinnabon Rolls

The irresistible combination of textures and flavors in Cinnabon rolls makes them utterly addictive. The soft, fluffy dough, sweet cinnamon filling, and creamy frosting create a taste that's impossible to resist.

Why does Cinnabon taste so good? ›

The baked-good giant lists three components that set them apart from other retailers: fresh-baked dough, cream cheese frosting, and a proprietary blend of cinnamon (Makara).

Is Cinnabon junk food? ›

If you eat the entire serving of these little guys, you will be consuming a hefty amount of added sugar, calories, and fat. Each bite-sized treat is densely packed with sugars, contributing to a potential sharp spike in blood sugar levels, leading to energy crashes and cravings for more sugary foods.

What is the Cinnabon controversy? ›

Cinnabon Allegedly Banned Pride Decorations, So Workers Went on Strike. Workers say that the alleged ban specifically targets LGBTQ+ workers. Workers at a Los Angeles Cinnabon went on strike to protest the alleged banning of Pride decor from their store.

How much does it cost to open Cinnabon? ›

Facts & Figures
Liquid capital required$120,000
Net worth required$400,000
Investment$180,050 - $385,500
Franchise fee$30,000
Units in operation1,200

What type of cinnamon does Cinnabon use? ›

Cinnabon® Classic Roll

Our world-famous cinnamon roll is made with a combination of warm dough, legendary Makara cinnamon, and signature cream cheese for a freshly baked, irresistible sweet treat. Product availability and varieties vary by market.

What brands do Focus Brands own? ›

Focus Brands, the parent company of the Auntie Anne's®, Carvel®, Cinnabon®, Jamba®, McAlister's Deli®, Moe's Southwest Grill®, and Schlotzsky's® brands, signals new era of growth and opportunity with official name change to GoTo Foods.

Does Jamba Juice own Cinnabon? ›

GoTo Foods (formerly Focus Brands) is an American company that currently owns the Schlotzsky's, Carvel, Cinnabon, Moe's Southwest Grill, McAlister's Deli, Auntie Anne's and Jamba brands.

Does Pepsi own Cinnabon? ›

Short and Sweet: Pepsi Does Not Own Cinnabon

While you can often find both Pepsi and Cinnabon products under the same roof, their relationship is more about partnership than ownership.

What happened to TJ cinnamon rolls? ›

In 1996, T.J.Cinnamons was bought by Arby's, which was a subsidiary of Triarc Companies. In 2011, Triarc Companies (which is now known as The Wendy's Company) sold 81.5% of Arby's to Roark Capital Group, although the T.J. Cinnamons chain remained with the Wendy's Company.

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