Deborah Torres | School of Hospitality Administration (2024)

Deborah Torres | School of Hospitality Administration (1)

Founder, Atlas Monroe

Deborah Torres is the founder and CEO of the world’s largest vegan fried chick’n manufacturer – ATLAS MONROE. Atlas Monroe was the first and only vegan company to be invited to the National Fried Chicken Festival and was named BEST fried chicken dish out of all the real chicken by Time Magazine’s Extra Crispy. Atlas Monroe was also featured on ABC’s hit show, Shark Tank, in a viral episode where Ms. Torres turned down $1 Million dollars from Mark Cuban and Rohan Oza. Atlas Monroe has been featured on Yahoo!, Black Enterprise, NBC, VegNews, AfroTech, Clean Eating Magazine, Medium, Forbes, Plant Based News, LiveKindly, WBUR, and more! This plant-based production company has recently acquired a multi-million dollar manufacturing facility and its products are sold and shipped nationwide. The company has recently partnered with the world’s largest international vegan chain restaurant Copper Branch at over 40+ locations across North America. Atlas Monroe was voted BEST product at Vegan Women’s Summit 2022 and Deborah Torres was awarded BEST speaker. Atlas Monroe was also named BEST Chick’n Sandwich by VegNews four years in a row including in 2022. In addition to delectable plant-based fried chick’n products, the company also specializes in all-natural, non-GMO, plant-based bacon, apple wood-fired ribs, deep-fried and stuffed turkeys, signature sauces, decadent cakes, and many more mouthwatering items.

Deborah Torres | School of Hospitality Administration (2024)

FAQs

What happened to Atlas Monroe after Shark Tank? ›

Is Atlas Monroe still in business? Atlas Monroe continues to grow, with ownership still in the hands of its founder, Deborah Torres. The company's products are now available in retail packaging at a growing number of stores and can also be purchased on the company's website, with shipping offered nationwide.

Does Atlas Monroe make money? ›

Business is certainly booming for Atlas Monroe. In 2021 the company made $2 million in sales. She also opened a multi-million dollar manufacturing facility in San Diego, which has allowed the company to scale production from making 1,000 pieces of vegan fried chicken per week to more than 20,000.

Who is the owner of Atlas Monroe? ›

Deborah Torres is the founder and CEO of the world's largest vegan fried chick'n manufacturer – ATLAS MONROE.

What is the most successful product on Shark Tank that was turned down? ›

One of the most notorious (and successful) Shark Tank rejects started as a video doorbell name Doorbot. After a famously tepid reaction from the sharks, Amazon later bought the company for a deal worth nearly $1 billion.

What is the most successful company that went on Shark Tank? ›

1. Bombas. Bombas, a sock company that now also makes bras and t-shirts, came to the minds of co-founders David Heath and Randy Goldberg when they learned that the number-one most-requested clothing item in homeless shelters was socks.

Is Atlas Monroe sold in stores? ›

ATLAS MONROE is available at several restaurants nationwide and will be available at grocery stores! If you would like to know where you can pick up our products please join our mailing list on our 'mailing list' page to be notified where we are in stock!

What happened to chicken salt after Shark Tank? ›

In just a few months after their appearance on "Shark Tank," Khasha Touloei and Maynard Okereke not only released their vegan chicken mix but landed a retail deal as well. In 2021, Sprouts Farmers Market, a specialty grocery chain that focuses on organic goods, temporarily sold JADA Brands products in stores.

What chicken is not chicken on Shark Tank? ›

ATLAS MONROE After Shark Tank — ATLAS MONROE | AWARD WINNING VEGAN FRIED CHICKEN, RIBS & MORE!

Where does Atlas Monroe ship? ›

In addition to the retailers and restaurants mentioned, Atlas Monroe products can be ordered for nationwide delivery in the U.S. and in-person pick-up in San Diego, California.

What Shark Tank invention made the most money? ›

With more than $225 million in lifetime sales, Bombas has generated the highest sales on "Shark Tank".

Who is the third richest shark on Shark Tank? ›

Shark Tank
  • Barbara Corcoran: $100 Million Net Worth. ...
  • Lori Grenier: $150 Million Net Worth. ...
  • Robert Herjavec: $300 Million Net Worth. ...
  • Daymond John: $350 Million Net Worth. ...
  • Kevin O'Leary: $400 Million Net Worth. ...
  • Mark Cuban: $6.86 Billion Net Worth.
Apr 26, 2024

How many Shark Tank businesses have failed? ›

The failure rates of Shark Tank participants, however, are significantly lower. In the last few seasons (5 to 9), only 6% of the participants are out of business, and only 20% aren't making a profit (but are still operating). We could therefore say that Shark Tank's success rate is around 94%.

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