Gatorade (2024)

Contact: Andy HorrowBrian McCarthy
GatoradeNational Football League
312-821-3593212-450-2069
andy_horrow@quakeroats.com mccarthyb@nfl.com

Gatorade Renews Sponsorship with NFL

Eight-Year Deal Expands Partnership Between
America’s Top Sport and Sports Beverage

Chicago and New York, February 23, 2004 – Gatorade and the National Football League today announced they have reached an agreement in principle to renew their long-standing partnership through the 2011 season. This eight-year agreement extends Gatorade’s sponsorship, which officially began in 1983, and builds upon the association between America’s number one sports league and America’s leading sports beverage.

Gatorade, the official sports beverage of the NFL and its 32 teams, will continue to receive exclusive presence at all NFL training camps, practices and sidelines during games. Gatorade’s agreement also includes increased marketing activities focused on key NFL calendar initiatives such as Training Camp, Kickoff and other programs, including youth marketing. Gatorade also will continue advertising on NFL game telecasts.

As part of the sponsorship, Gatorade will continue to have exclusive rights to all league assets, including use of the NFL shield logo, Super Bowl, Pro Bowl and collective and individual use of the 32 NFL team marks.

"This is a great win for both Gatorade and the NFL," said Tom Fox, senior vice president of sports marketing for Gatorade. "The NFL knows the benefits we bring both as a partner and as a functional piece of equipment for its players and we strongly value the sideline exposure and the consumer excitement that the NFL delivers throughout the season."

“We are pleased to extend our partnership with Gatorade, one of our most valued partners and the leading sports beverage company in the world,” said John Collins, the NFL’s senior vice president, sales and marketing. “In addition to Gatorade being everywhere NFL players train, practice and play, we look forward to expanding upon our marketing activities. The ‘Gatorade dunk’ on NFL sidelines is synonymous with winning football games and will continue for years to come.”

About Gatorade

Gatorade ®Thirst Quencher, the nation’s leading sports drink, is backed by 35 years of research. Gatorade is scientifically formulated and athletically proven to quench thirst, replace fluids and electrolytes and provide carbohydrate energy to enhance athletic performance. Gatorade was born on the football fields at the University of Florida and has been on NFL sidelines since the late 1960's. Gatorade is the official sports drink of the NFL, NBA, WNBA, Major League Baseball, Major League Soccer, US Soccer, AVP and numerous professional, collegiate and amateur teams and events throughout the world. Gatorade is manufactured by PepsiCo Beverages and Foods, a division of PepsiCo. For more information, visit www.gatorade.com.

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Gatorade (2024)

FAQs

Does Gatorlyte actually rehydrate you? ›

Gatorlyte Bottle

Has a specialized blend of 5 electrolytes. Gatorlyte is scientifically formulated for rapid rehydration.

Does Gatorade actually replenish electrolytes? ›

Yes. Gatorade is an electrolyte-rich drink that helps replace electrolytes that are lost in the body during exercise. Electrolytes can be lost through sweat and urine, and are used in daily bodily functions such as regulation of the nervous system.

Is Gatorlyte good for you when sick? ›

Although the mechanism is different, fluid and electrolyte losses also occur when you're sick and may contribute to feeling poorly. If you are otherwise healthy, drinks with electrolytes when sick, including Gatorade, can aid rehydration, electrolyte replacement and short-term energy.

Is Gatorlyte the same as Pedialyte? ›

Pedialyte and Gatorade are both electrolyte-packed rehydration drinks, but they serve different purposes. Pedialyte is an excellent option to treat illness and hangovers, while Gatorade is only the preferred option when it comes to exercise.

Why is Gatorade not good for dehydration? ›

“The basic deficiency in beverages such as Gatorade for illness-related dehydration is that there is too much sugar and not enough salt (sodium) or potassium,” said John D. Bowman, MS Pharm, pharmacy professor at Texas A&M Irma Lerma Rangel College of Pharmacy.

Which is better, Pedialyte or Gatorade? ›

Pedialyte products generally provide fewer calories and sugar and a significantly higher electrolyte content than Gatorade. Pedialyte may help people of all ages recover from viruses, while Gatorade is specifically designed for adult athletes.

How many bottles of Gatorade does it take to rehydrate? ›

DURING YOUR WORKOUT:Aim for 6-12 oz of fluid every 15-20 minutes during your workout. AFTER YOUR WORKOUT:For every pound lost after practice, you should add 20-24 fluid oz of a sports drink or water to rehydrate.

What is the difference between Gatorlyte and Gatorade? ›

Where Gatorade Thirst Quencher features key hydrating electrolytes, sodium and potassium, Gatorlyte kicks the hydration formula up a notch with the addition of three additional electrolytes: magnesium, calcium, and chloride, along with a lower amount of sugar to deliver electrolytes quickly to the body, said Braff.

When should you drink Gatorlyte? ›

It is scientifically formulated for rapid rehydration and is designed for athletes with high electrolyte losses, salty sweaters and cramp-prone athletes. Gatorlyte is available in ready-to-drink bottles as well as powder sticks, and is ideal for on-the-go hydration before, during and after a workout.

Why do doctors recommend Gatorade when sick? ›

When needing an extra “boost,” sports drinks can be an alternative to water. Sports drinks, like “Gatorade”, can help to replace electrolytes that we may lose during intense exercise, extreme heat or when sick with nausea, vomiting and/or diarrhea. Therefore, under these circ*mstances, sports drinks can be beneficial.

Which Gatorade is the healthiest? ›

In comparison to Gatorade, Gatorade Fit presents a definitively healthier option for athletes and weekend warriors alike. It contains less sugar, no artificial colors, and fewer calories than the original. Plus, Gatorade Fit may provide a boost of vitamins, and it doesn't taste half bad.

Does Gatorlyte actually work? ›

The electrolyte blend in Gatorlyte, including ingredients like potassium chloride and magnesium oxide, is scientifically backed to improve athletic performance1. This isn't just a claim; it's a fact that's supported by research, and it's something I could feel during my workouts.

Is Gatorlyte ok for diarrhea? ›

Many people with chronic diarrhea treat their dehydration with sports drinks such as Gatorade®. However, sports drinks are formulated to replace electrolytes lost in sweat during exercise. The quantities of sodium and potassium are not high enough to replace those lost by chronic diarrhea.

Which Gatorade has the most electrolytes? ›

Yellow Gatorade is a special electrolyte beverage that contains three times more electrolytes than regular Gatorade. It has 11 percent more sodium, 25 percent more potassium, and 24 percent more magnesium than the original Gatorade. These electrolytes help sick individuals stay hydrated and recover more quickly.

Does Gatorlyte help after drinking? ›

Also, some research has found that electrolytes actually don't change *that* much after a night of imbibing, says Hultin, contrary to popular belief. “Though everyone metabolizes alcohol differently, electrolyte drinks may not be the cure we're looking for.”

Do electrolytes actually hydrate you? ›

Drinking beverages that contain electrolytes can both rehydrate you quicker than plain water and it can keep you feeling hydrated longer than plain water. Here are a variety of healthy drinks that you can use to maintain electrolyte balance and optimum hydration.

Does Gatorade actually hydrate you more? ›

The short answer is yes. Gatorade was designed to prevent dehydration. It is a good rule of thumb to sip on Gatorade and water throughout your workout to maintain a healthy hydration level with sweat loss. Immediately following your activity, you should consume at least 8 ounces of Gatorade to avoid dehydration.

What does Gatorlyte do to your body? ›

Maintaining the right balance of electrolytes is crucial for your body's performance. Gatorlyte ensures that you receive the right amount of essential electrolytes, including sodium, potassium, calcium, and magnesium, which play a vital role in muscle function, nerve transmission, and overall hydration.

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