Graphic Design & PR Coordinator Role: Build a Fashion Brand's Visual Identity (2025)

Picture this: stepping into the heart of a fresh fashion powerhouse that's exploding onto the scene, where your creativity could redefine how the world sees style and culture. It's not just a job—it's a chance to craft the future of a brand from scratch. But here's where it gets exciting and a tad controversial: in today's influencer-driven world, is this the golden ticket to authentic brand growth, or just another marketing gimmick that prioritizes hype over substance? Stick around as we dive deeper into this unique role at Mattir, and you might just discover the part most people overlook—the sheer power of blending art with influence.

Mattir, a cutting-edge fashion label that's recently burst into the marketplace, is buzzing with momentum. Thanks to rave reviews and a flood of enthusiastic support, we're ramping up our headquarters team to bolster every facet of our marketing efforts. We're on the hunt for an imaginative multitasker to become part of our core founding squad, merging graphic design prowess with public relations and influencer outreach. This isn't your run-of-the-mill position; it's a golden opportunity to mold both the brand's visual allure and its cultural footprint in the fashion landscape.

If you're a design enthusiast who's deeply immersed in the worlds of fashion and influencer trends, and you're thrilled by the prospect of nurturing a brand from its infancy, we'd be delighted to connect with you. This distinctive hybrid role divides your efforts between innovative graphic design assignments and steering our influencer seeding initiatives. You'll be instrumental in determining not only the brand's aesthetic but also its experiential vibe—from whipping up visuals for campaigns and online assets to fostering ties within our influencer network.

On the design front, you'll handle a spectrum of tasks: crafting social media content and lookbooks, developing marketing collateral and email newsletters, all while ensuring a cohesive brand image. Simultaneously, you'll supervise influencer giveaways, coordinate public relations efforts, and forge partnerships. It's an unparalleled chance to broaden your horizons in both artistic creation and communication strategies, collaborating hand-in-hand with our Creative Director and Marketing Manager.

Now, let's talk about the nitty-gritty responsibilities that will keep you engaged:

Brainstorm and execute visual ideas for promotional campaigns, social platforms, e-commerce sites, and broader marketing initiatives.
Produce both digital and physical materials, such as lookbooks, catalogs, Shopify graphics, and ad creatives.
Edit and enhance product photos and campaign shots to perfection.
Produce captivating content for short videos, stories, and sponsored promotions.
Ensure the brand's identity remains uniform across every customer interaction point.
Oversee programs for influencer gifts and partnerships.
Coordinate connections with content creators, fashion stylists, and media professionals.
Monitor performance metrics like return on investment and engagement from influencer collaborations.
Aid in public relations initiatives by providing creative resources and handling execution.
Cultivate relationships with influential community figures and Mattir's inspirational models.

To thrive in this dynamic environment, you'll need a solid set of skills, including:

One to two years of hands-on experience in graphic design, ideally within fashion or lifestyle sectors to bring that insider flair.
A standout portfolio that highlights your innovative flair, especially in typography and layout composition—think of it as your creative calling card.
Expert command of Adobe's Creative Suite tools like Illustrator, Photoshop, and InDesign; bonus points if you can edit videos too, adding that multimedia edge.
A solid grasp of social media dynamics and the nuances of influencer marketing, which is crucial in today's fast-evolving digital space.
Exceptional organizational skills to juggle various projects in a high-energy setting.
An upbeat, forward-thinking attitude, paired with meticulous attention to detail and a true passion for fashion that's infectious.

Ready to apply? Head straight to LinkedIn for this exclusive opportunity (https://www.linkedin.com/jobs/view/4317991830/)—please skip the 'apply now' button below. And if you're keen on staying updated with fashion career openings in Sydney, sign up for Fashion Journal’s Careers newsletter right here (https://fashionjournal.com.au/subscribe/).

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But wait, before we wrap up, here's a thought-provoking twist: In an era where influencer partnerships can skyrocket brands overnight, some argue it's democratizing marketing, while others worry it blurs the line between genuine endorsements and paid promotions. Is this role a beacon of ethical creativity, or does it risk contributing to a superficial culture? And this is the part most people miss—how blending design with PR might just be the secret sauce for sustainable brand loyalty. What do you think? Does this hybrid position excite you, or do you see potential pitfalls in the influencer game? Drop your opinions in the comments below—we'd love to hear your take!