How a popular children's toy inspired the Super Bowl name (2024)

Allegiant Stadium inLas Vegas will play host to the 2024 Super Bowl tonight.

'Super Bowl Sunday' is one of the biggest events on the sporting calendar, attracting millions of viewers from all over the world.

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The 'Big Game' has come a long way since the inaugural match in 1967 between the Kansas City Chiefs and Green Bay Packers.

Back then, it was originally called theAFL–NFL World Championship Game - so how did we end up with the Super Bowl name?

Why is it called the Super Bowl?

Before the Super Bowl era, the NFL was split up into two separate organisations - the National Football League (NFL), founded in 1920, and the American Football League (AFL), formed forty years later.

The NFL and AFL competed intensely for several years but eventually the pressure became too much for both factions to bear.

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In 1966, the NFL and AFL announced a merger that would see them compete in separate regular-season schedules until 1970, but have a championship title game between their two best teams from the 1966 season onwards.

That's where the AFL-NFL World Championship Game moniker came from - but it was long, uninspiring, and failed to capture the spectacle the event would later become.

The sport needed something snappier, and so NFL commissioner Pete Rozelle came up with names like the 'Big One' and 'Pro Bowl'.

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The word 'Bowl' had already become synonymous with big football games throughout the early 20th century due to the bowl-shaped arenas where college football was often played.

The Sugar Bowl, Orange Bowl, Rose Bowl, andCotton Bowl,which still exist today, were all created in the 20s and 30s and served as part of inspiration for the Super Bowl.

However, AFL founder and Chiefs owner Lamar Hunt is responsible for the 'Super' part after noticing his children playing with a toy called a 'Super Ball'.

Hunt's son, Lamar Hunt Jr, once said, "My dad was in an owner’s meeting. They were trying to figure out what to call the last game, the championship game.

"I don’t know if he had the ball with him as some reports suggest. My dad said, 'Well, we need to come up with a name, something like the ‘Super Bowl.'

"And then he said, 'Actually, that’s not a very good name. We can come up with something better.'

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"But 'Super Bowl' stuck in the media and word of mouth."

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Stick it did, and there's even a classic Wham-O Super Ball on display at the Pro Football Hall of Fame in Canton, Ohio, to honour the toy's lasting impact.

The Super Bowl officially started using its name in the fourth championship contest in 1970.

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The league retroactively called the 1967 AFL-NFL World Championship Game between the Packers and Chiefs 'Super Bowl I'.

The first time theSuper Bowlmoniker was used for the 'Big Game' was in 1969 for Super Bowl III when Joe Namath's New York Jets upset the NFL champion Baltimore Colts.

The first four Super Bowls from 1967 to 1970 were played before the merger, with the NFL and AFL each winning two.

The league added a roman numeral behind the name for the 1970 season with Super Bowl V.

The rest, as they say, is history, and since the inception of the Super Bowl the NFC leads the AFC in wins 29–28.

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The defending champion Kansas City Chiefs will be looking to even up that up for the AFC this year in Super Bowl LVIII (58).

Mahomes and Kelce are looking to go back-to-back as champions and face the San Francisco 49ers for all the marbles.

How a popular children's toy inspired the Super Bowl name (2024)

FAQs

How a popular children's toy inspired the Super Bowl name? ›

While it is now one of the biggest sports events of the year, the Super Bowl originally got its name from a simple children's toy. Coined by Lamar Hunt, the Kansas City Chiefs owner, in 1966, the Super Bowl was named after the Super Ball a bouncy ball which was one of the most popular toys in America in the mid-1960s.

Who named the Super Bowl after the bouncy balls his children played with? ›

Lamar Hunt, founder of the American Football League (AFL) and owner of the Kansas City Chiefs, watched his children playing with a Super Ball and then coined the term Super Bowl.

What was the Super Bowl called before it was called the Super Bowl? ›

It was originally called the AFL–NFL World Championship Game until the "Super Bowl" moniker was adopted in 1969 Super Bowl III. The first four Super Bowls from 1967 to 1970 were played prior to the merger, with the NFL and AFL each winning two.

Who invented the Super Ball? ›

In the early 1960s, chemical engineer Norman Stingley accidentally created a plastic that he couldn't stop from bouncing. Wham-O purchased the product, renaming it the Super Ball®, and the world's best-selling bouncy ball was born.

What item inspired the name of the Super Bowl? ›

While it is now one of the biggest sports events of the year, the Super Bowl originally got its name from a simple children's toy. Coined by Lamar Hunt, the Kansas City Chiefs owner, in 1966, the Super Bowl was named after the Super Ball a bouncy ball which was one of the most popular toys in America in the mid-1960s.

What is the meaning of the name Super Bowl? ›

Kansas City Chiefs owner Lamar Hunt suggested the term "Super Bowl" inspired by his son's "Super Ball" toy, but the name wasn't used until later. On Jan.

Who suggested the name Super Bowl? ›

It was Lamar Hunt, the main founder of the American Football League and owner of the Kansas City Chiefs, who came up on the term “Super Bowl.” As his son, Lamar Hunt Jr., explained, the idea came from his “Super Ball” toy.

Why is the Super Bowl named with Roman numerals? ›

The idea came from late Chiefs owner Lamar Hunt, who also came up with the name "Super Bowl." According to the NFL, Roman numerals were used to avoid any confusion that could happen since the championship win is recognized the year the season started and not the year in which it ended.

Who will win the Super Bowl in 2024? ›

Based on the current futures market, the Kansas City Chiefs have an implied 14.3% chance to win the Super Bowl. The 49ers (+650, 13.3%) are the second most likely to win the Super Bowl, followed by the Ravens (+1000, 9.1%).

Who won Super Bowl 1? ›

What Super Bowl was called the ice bowl? ›

Lambeau Field

… most memorable games, the “Ice Bowl” of December 31, 1967, in which the Packers and the Dallas Cowboys played for the NFL championship in −13 °F (−25 °C) weather. The Packers won, 21–17. Nickname notwithstanding, the stadium turf is electrically heated to keep it from freezing solid in cold…

Who invented super balls? ›

The Super Ball was invented and patented in 1964 by chemist Norman Stingley. The ball is made of a synthetic material he called Zectron, using a polymer polybutadiene and other materials, a form of artificial rubber. It was sold to toy stores by the Wham-O company and was, for a while in the 60s, a great fad.

Who has the most Super Bowl losses? ›

The New England Patriots and the Denver Broncos are tied for losing the most games in Super Bowls, with 5 losses.

Why did they stop making super balls? ›

Super Balls began to hit sidewalks (and chandeliers) in 1966. Wham-O had another success. In the 1970s, though, Super Ball knockoffs flooded the market and began to undersell the premium-priced toy. Super Ball sales dropped, and Wham-O stopped making them in 1976.

Why is the Super Bowl named after Vince Lombardi? ›

The trophy is named after the legendary Vince Lombardi, who coached the Green Bay Packers to victory in the first two Super Bowls. It was presented for the first time in 1967 to Lombardi himself, though of course it was not yet named for him—that honor followed after his death in 1970.

Why can't companies use the name Super Bowl? ›

That's because the NFL owns the trademark on 'Super Bowl', meaning businesses must pay the league to use it in their advertising campaigns or products. Firms hoping to conduct contests or promos related to the Super Bowl must obtain all necessary licenses to avoid infringing on the NFL's rights.

Why is it called Super Bowl not Ball? ›

The third Super Bowl was officially given that name thanks, famously, to former Kansas City Chiefs owner Lamar Hunt. According to legend, Hunt knew his daughter played with a toy called the Super Ball, and it stuck in his head when the league was looking for a less cumbersome name for the event.

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