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- Mondelez’s Top Snacking Trends for 2024
Published 21 March 2024
3 min read 
Mindfulness, purposeful grazing and adventurous eating are among the top snacking trends for 2024/25, according to US FMCG giant Mondelez International’s fifth annual State of Snacking report. We highlight the most interesting findings.
- Snacking > Set Mealtimes: For the fifth year in a row, Mondelez found that consumers globally prefer snacking over set mealtimes, indicating a wider movement away from traditional rigid eating schedules. It’s a trend that Stylus has noted as particularly prevalent among younger consumers; read Gen Z Food & Drink Trends 2024/25.
- Savouring the Moment: Worldwide, people are finding moments to snack more mindfully, with 85% saying they take the time to savour the taste, flavour and texture while eating, and 78% appreciating snacks more when consumed in a mindful manner. This intuitive approach to enjoying food will become increasingly important as consumers look for holistic ways to augment their diets – read New Dietary Dynamics: Obesity, Ozempic + Holistic Health.
- Adventurous Eating: Consumers everywhere are looking to try new flavours and formats, with six in 10 considering themselves “snack adventurous”. Novel flavour and texture combinations appeal here, with 74% reporting the importance of this when choosing a snack (see Confectionery 23/24: Sector Outlook for examples of products that embody this). Meanwhile, social media is a key avenue for discovering new and unfamiliar bites, cited by 62% of respondents.
- Purposeful Grazing: Over two-thirds of consumers say they choose snacks that align with their values, while 63% seek out options that help minimise their environmental impact. In particular, they’d prefer brands to implement carbon offsetting, prioritise local ingredients and optimise supply chains to promote sustainability. Packaging is also important here, with 71% of global millennials favouring snacks with limited packaging.
For more on the evolution of the snacking market, read Top 8 Snacking Trends: Product + Packaging.
- Snacking > Set Mealtimes: For the fifth year in a row, Mondelez found that consumers globally prefer snacking over set mealtimes, indicating a wider movement away from traditional rigid eating schedules. It’s a trend that Stylus has noted as particularly prevalent among younger consumers; read Gen Z Food & Drink Trends 2024/25.
- Savouring the Moment: Worldwide, people are finding moments to snack more mindfully, with 85% saying they take the time to savour the taste, flavour and texture while eating, and 78% appreciating snacks more when consumed in a mindful manner. This intuitive approach to enjoying food will become increasingly important as consumers look for holistic ways to augment their diets – read New Dietary Dynamics: Obesity, Ozempic + Holistic Health.
- Adventurous Eating: Consumers everywhere are looking to try new flavours and formats, with six in 10 considering themselves “snack adventurous”. Novel flavour and texture combinations appeal here, with 74% reporting the importance of this when choosing a snack (see Confectionery 23/24: Sector Outlook for examples of products that embody this). Meanwhile, social media is a key avenue for discovering new and unfamiliar bites, cited by 62% of respondents.
- Purposeful Grazing: Over two-thirds of consumers say they choose snacks that align with their values, while 63% seek out options that help minimise their environmental impact. In particular, they’d prefer brands to implement carbon offsetting, prioritise local ingredients and optimise supply chains to promote sustainability. Packaging is also important here, with 71% of global millennials favouring snacks with limited packaging.
For more on the evolution of the snacking market, read Top 8 Snacking Trends: Product + Packaging.
