Super Bowl commercials have become a cultural phenomenon, with brands investing heavily to create memorable and impactful ads.
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Here is a look at are the top 10 most expensive Super Bowl ads that left a lasting impression on viewers.
Amazon's Mind-Reading Alexa (2022)
Cost: $26 million (130 seconds)
Featuring Scarlett Johansson and Colin Jost, this humorous ad portrays Alexa as a mind reader, showcasing the potential downsides in a funny manner.
General Motors' Adventure to Norway (2021)
Cost: $22 million (130 seconds)
Kenan Thompson, Awkwafina, and Will Ferrell embark on an adventurous journey to Norway, encouraging Americans to embrace electric vehicles.
Cadillac's ScissorHandsFree (2021)
Cost: $22 million (130 seconds)
Winona Ryder and Timothee Chalamet feature in this Edward Scissorhands-inspired ad, emphasizing the ease of driving the all-electric Cadillac LYRIQ.
Google's Emotional "Loretta" (2020)
Cost: $16.8 million (90 seconds)
A touching ad depicting an old man remembering his late wife with the assistance of Google Assistant.
Amazon's "Before Alexa" (2017)
Cost: $16.8 million (90 seconds)
Ellen DeGeneres and Portia de Rossi humorously showcase life's struggles before Alexa.
84 Lumber's Controversial "The Journey Begins" (2017)
Cost: $16.2 million (90 seconds)
A controversial ad portraying a mother and daughter's journey across the US-Mexico border, promoting 84 Lumber.
Ford's Future Vision "Go Further" (2017)
Cost: $16.2 million (90 seconds)
Bryan Cranston envisions the City of Tomorrow, focusing on Ford's mobility services.
Chrysler's Bob Dylan Starred "America's Import" (2014)
Cost: $16 million (120 seconds)
Bob Dylan promotes the 2015 Chrysler 200 sedan, marking a departure from the "Imported From Detroit" tagline.
Amazon's "Not Everything Makes The Cut" (2019)
Cost: $15.6 million (90 seconds)
Featuring celebrities like Harrison Ford, the ad humorously shows Amazon's attempts to integrate Alexa into various situations.
Kia's Honoring the Working Class "Give It Everything" (2019)
Cost: $15.6 million (90 seconds)
Kia honors the working class and introduces "The Great Unknowns" Scholarship Fund, promoting the 2020 Kia Telluride SUV.
Who spent the most money on Super Bowl commercials?
Budweiser holds the title as the top spender on Super Bowl commercials, having allocated a staggering $470.5 million for ads from the first Big Game in 1967 up to Super Bowl LIV in 2020.
Despite competition from successful ads by Amazon, Budweiser's longstanding presence and investment in Super Bowl advertising solidify its position as the king of Super Bowl ads.
FAQs
The most expensive Super Bowl commercial ever was a tie between the Amazon Alexa and Google Assistant commercials during the 2020 Super Bowl.
What was the highest costing Super Bowl commercial? ›
The most expensive Super Bowl commercial ever was a tie between the Amazon Alexa and Google Assistant commercials during the 2020 Super Bowl.
Who has spent the most money on Super Bowl commercials? ›
Who spent the most money on Super Bowl commercials? Budweiser holds the title as the top spender on Super Bowl commercials, having allocated a staggering $470.5 million for ads from the first Big Game in 1967 up to Super Bowl LIV in 2020.
How much did the Jesus Super Bowl ad cost? ›
The ads ran for a total of 75 seconds and together cost an estimated $17.5 million, according to AdWeek. Critics have noted the campaign's welcoming and progressive messages seem at odds with some of its Christian funders, who have also supported anti-LGBTQ+ and anti-abortion causes.
How much does a 15 second Super Bowl commercial cost? ›
The cost of a Super Bowl ad has jumped in recent years, rising from $4.5 million in 2019 to $7 million today.
How much does Usher get paid to do the halftime show at the Super Bowl? ›
Usher Is Not Getting Paid to Perform at the 2024 Super Bowl
Turns out, Usher is earning literally $0.00 for giving everyone a free 15-minute concert in the middle of a football game.
How much did Ben Affleck get paid for the Super Bowl commercial? ›
“It just really feels in the fabric of things now.” The success of Affleck's Dunkin' partnership is undeniable. But it didn't come cheap. Affleck was paid close to $10 million dollars for last year's Dunkin' Super Bowl commercial, three sources with knowledge of the partnership told CNN.
Who is the highest paid commercial actor? ›
The highest paid commercial actors include the aforementioned and highly recognizable Stephanie Courtney, Paul Marcarelli, and Jonathan Goldsmith—as well as Allstate's Dennis Haysbert (“That's Allstate's stand.
Who funds the Jesus commercials? ›
The campaign, run by He Gets Us LLC was previously financed by The Servant Foundation, which has deep financial ties to the Alliance Defending Freedom, a legal organization that's been involved in landmark Supreme Cases like Dobbs v. Jackson Women's Health Organization and Masterpiece cakeshop v.
What church spent $20 million on a Super Bowl ad? ›
$20.8 million to One Hope Inc., an international ministry based in Pompano Beach, Florida. One Hope has partnered with Toy Gun Films, which Servant helped fund with $6.2 million. $16.7 million to Alliance Defending Freedom, which is behind the campaign to limit legal protections for LGBTQ people.
It's about Jesus, so it's certainly affiliated with Christianity, but our point is that the story of Jesus doesn't belong to anyone. It has something to offer to everyone — inviting Christians, non-Christians, and those who aren't sure what they believe to consider Jesus.
How much does a Super Bowl referee make? ›
Money.com reports that in some cases, a couple of NFL referees earning up an average of $114,000 approximately for working with the NFL. For the Super Bowl, every referee will get a bonus and their salary can rage from $54,428 up to a maximum amount of $462,622.
How much is a Super Bowl ring worth? ›
They're not free: The cost per Super Bowl ring can run anywhere from $30,000 to $50,000. The New England Patriots' Super Bowl XLIX rings, for instance, cost $36,500 each. A full set of rings for a team can cost upwards of $5 million. Who pays for them: The NFL contributes $5,000 per ring for the first 150 rings.
What company paid the most for a Super Bowl commercial? ›
The most expensive Super Bowl commercial ever was a tie between the Amazon Alexa and Google Assistant commercials during the 2020 Super Bowl. They were both 90 seconds long and cost $16.8 million each. However, Budweiser has purchased the most Super Bowl commercials in total.
Which Super Bowl performance cost the most? ›
How much do Super Bowl halftime shows cost?
- 2001: Aerosmith, NSYNC, $11 million.
- 2007: Prince, $12 million.
- 2013: Beyoncé, $600,000.
- 2017: Lady Gaga, $10 million.
- 2020: Jennifer Lopez and Shakira, $13 million.
- 2021: The Weeknd, $17 million.
- 2022: Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar, $7 million.
This year's BetMGM commercial, for instance, cost significantly more to make and promote than it cost to air. The sports-betting app is spending $50 million on its star-studded Super Bowl ad blitz, which features former quarterback Tom Brady, actor Vince Vaughn and hockey great Wayne Gretzky.
How much did the Super Bowl 23 commercial cost? ›
Super Bowl LVI, 2022 – $6.5 million. Super Bowl LVII, 2023 – $7 million.
How much did a Super Bowl commercial cost in 2000? ›
The average cost of a 30-second commercial during the Super Bowl increased from $37,500 at Super Bowl I to around $2.2 million at Super Bowl XXXIV in 2000. By Super Bowl XLIX in 2015, the cost had doubled to around $4.5 million, and by Super Bowl LVI in 2022, the cost had reached up to $7 million for a 30-second slot.
