GITNUX MARKETDATA REPORT 2024
Statistic 1
"Latte is the most popular Starbucks drink, as approximated by 22.4% of customers."
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Statistic 2
"Approximately 14% of Starbucks customers prefer to purchase the Caramel Macchiato."
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Statistic 3
"The Mocha coffee drink is chosen by around 12.3% of Starbucks consumers."
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Statistic 4
"Hot Chocolate accounts for 11% of the drinks sold by Starbucks."
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Statistic 5
"The Frappuccino originally launched by Starbucks in 1995 has gone on to account for 11% of their sales."
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Statistic 6
"Iced Coffee makes up 10% of Starbucks total sales."
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Statistic 7
"Around 8.9% of customers opt for an Americano at Starbucks."
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Statistic 8
"Espresso Con Panna is one of the least ordered Starbucks beverages, making up less than 1% of all orders."
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Statistic 9
"Iced Caramel Macchiato ranks among the top 10 in terms of Starbucks' sales and popularity."
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Statistic 10
"The Refreshers range from Starbucks, using green coffee extract, constitute a significant portion of their cold beverage sales."
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Statistic 11
"Decaf Cappuccino has one of the smallest shares in Starbucks' overall sales."
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Statistic 12
"Starbucks sells an average of 230,000 caramel Frappuccinos daily."
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Statistic 13
"Nearly 3% of Starbucks' customers choose Caffe Misto."
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Statistic 14
"Only about 8% of Starbucks’ customers opt for a Cappuccino."
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Statistic 15
"On average, Starbucks sells about 500 Iced Passion Tango Teas daily."
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Statistic 16
"The 'Pink Drink', a part of the Starbucks Secret Menu, has risen in popularity due to social media."
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Statistic 17
"The popular Starbucks' drink, ‘Matcha Lemonade’, released in 2017, saw a sales surge of over 30% within the first month of its release."
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