Super Bowl generates over US$ 1 billion in total economic impact. Five factors that prove its magnitude! (2024)

The event is considered the biggest Day Event on the planet, even though it reaches fewer people than a World Cup final, Champions League, or Olympic Games.

The NFL created this unique game, always in different locations, generating an incredible impact on the economy.

The game will be at the state-of-the-art Allegiant Stadium, with a capacity of 65,000 people.The arena constructing cost inaugurated in 2020 was US$ 1.9 billion.

The NFL team in this stadium is the Las Vegas Raiders, which generates annual gameday revenues of US$ 130 million with the facility.

Today we provide answers to this question:

How did the NFL transform its final into a major media and entertainment event?

1. Total economic impact was US$ 1.3 billion in 2023

The Super Bowl in 2023 in Phoenix, Arizona, achieved the highest economic impact in history. Fan experience activities beyond the game attracted 300,000 people.

According to a study by the Research Institute at Arizona State University, the total economic impact was US$ 1.3 billion, with US$ 720 million directly contributing to the state's GDP.

The biggest impact was the arrival of over 102,000 out-of-state visitors for the game week.

NFL Fan experience prices

There was US$ 221 million in tourism impact, with US$ 91 million directly in the hotel segment. (+184% compared to the previous year without the event)

2. Advertising market moved US$ 578 million in 2023

The Super Bowl is famous for having the world's most expensive 30-second spots. It's already US$ 7 million for each insertion. The commercial break audiences generate a lot of buzz, in TV audiences, and digital impact.

The volume reached US$ 578 million in 2022, according to Kantar data. In 2019 was US$ 339 million

3. Ticket revenues are the highest on the planet

Super Bowl tickets reach unthinkable values, even for the most expensive leagues on the planet. The average value is near US$ 10,000 per ticket.

Corporate packages, VIP tickets, there are numerous options for the most demanding tastes.

4. Halftime show, the audience peak

A potent Super Bowl ingredient is its halftime show. It used to be sponsored by Pepsi, but since last year it's from Apple Music.

The sponsorship investment is around US$ 50 million per year, according to Joe Pompliano

The halftime show has more viewership than the match and always features a powerful name from showbiz.

The impact on digital music platforms is unbelievable.

5. Americans' spending to watch the game reaches US$ 17 billion

The most incredible data on the Super Bowl's impact is the volume generated in the economy, due to the audience of over 100 million Americans at the same time.

The average spending can reach US$ 85 per household. The volume generated in food, beverages, and accessories can exceed US$ 17 billion nationwide.

Americans will consume 1.4 billion chicken wings this Sunday because of the match, and 12.5 million pizzas.