The Rise, Fall, And Rise Again Of Hydrox, The OG Cookie Creme Sandwich Brand (2024)

Oreo, the sandwich cookie with two crispy chocolate wafers and a creamy vanilla filling, is a beloved snack. But a little-known fact about these sweet treats is that they were inspired by a similar product that debuted a few years earlier.

First introduced in 1908, Hydrox had a four-year headstart but ultimately lost out to Oreo in a big way when it comes to cookie dominance. In Hydrox’s case, being first wasn’t enough to dominate the market. Its rival Oreo would become the definitive creme-cookie sandwich, while Hydrox would languish in obscurity, eventually being discontinued until revived, discontinued again, and brought back.

Hydrox isn’t a causality of any major misstep; it simply lost out in the cutthroat world of snacks. Sunshine Biscuits manufactured Hydrox, which at one point was the third-largest bakery in the US, for a century before being discontinued around 1999 after Keebler acquired the company. Besides Hydrox, Sunshine also made the savory cracker Cheez-It, which saw more success than its chocolate and creme counterpart and remains popular today.

The Rise, Fall, And Rise Again Of Hydrox, The OG Cookie Creme Sandwich Brand (2024)

FAQs

Why did Hydrox lose to Oreo? ›

Oreo eventually surpassed Hydrox in popularity, which resulted in the Hydrox cookies being perceived by many as an Oreo off-brand, despite the opposite being the case. Compared to Oreos, Hydrox cookies have a less sweet filling and a crunchier cookie shell that is less soggy when dipped in milk.

Do they still sell Hydrox? ›

Yet Oreo's dominance is unparalleled, accounting for roughly 10% of all cookies purchased in the US. Nabisco, the maker of Oreo (and a subsidiary of Mondelez Inc.), commands nearly 40% of the cookie market. Hydrox, meanwhile, was discontinued in 2003.

Who was first Oreo or Hydrox? ›

Did you know that Hydrox is the original - the original - cream-filled chocolate cookie? MARTIN: And both of these cookies, Hydrox and Oreo, can be traced back to one man - Jacob Loose. In Kansas City, you'd recognize that name from an iconic park named after him.

Is Oreo a copy of Hydrox? ›

The Oreo cookie, introduced in 1912, was inspired by the Hydrox. The Oreo eventually became more popular than Hydrox which resulted in Hydrox being thought of as a copy of Oreo. Hydrox was mostly closed in 1999 after Sunshine was bought by Keebler, which was later bought by Kellogg's.

Why did Oreo get banned? ›

In 2015, Mondelez announced its decision to close some of its American factories and move production to Mexico, prompting the Oreo boycott. In 2016, after production had started in Mexico, the AFL–CIO encouraged the boycott and published consumer guidance to help identify which Mondelez products were made in Mexico.

Why did Oreo fail in China? ›

The problem, as Warren put it, “was that we were looking for American consumers in China”. The Oreo in China simply focused too much on the global market, and not enough on the local market. It essentially had its name translated into the local language and dropped into China.

What does Oreo stand for? ›

The most common version asserts that Oreo derives from or, French for "gold" and supposedly the color of the original packaging. Others say it stands for "orexigenic," a medical term for substances that stimulate the appetite (including cannabis).

How old is the oldest Oreo? ›

Introduced: 1912

First introduced in the U.S. in 1912, Oreo has become the world's top selling cookie and is enjoyed in more than 100 countries.

What was Oreos first name? ›

When the cookie was first introduced in 1912, it appeared as an Oreo Biscuit, which changed in 1921 to an Oreo Sandwich. There was another name change in 1937 to Oreo Creme Sandwich before the company settled on the name that was decided upon in 1974: Oreo Chocolate Sandwich Cookie.

Is Hydrox a knockoff? ›

The cheap, certifiably uncool Xerox of an Oreo. There's a problem with that narrative, though. Hydrox aren't a knockoff — they're the original sandwich cookie. Hydrox debuted in 1908, a full four years before Oreo came out, and they were revolutionary at the time.

Are Oreos vegan? ›

Many vegans refer to Oreos as “accidentally vegan,” meaning they don't contain animal products — but they weren't created to be a specifically vegan treat. Oreos do not contain milk, eggs, or any other animal-derived products, so they are technically vegan in that sense.

Who owns Oreo? ›

The Oreo brand has been owned by Mondelez International since 2012. According to Mondelez, it takes two hours to make and bake one Oreo cookie.

Why are Oreos better than Hydrox? ›

Oreos are slightly sweeter. And the Hydrox chocolate biscuits are a little harder, standing up to a milk dunk a little better. But the biggest difference between Oreos and Hydrox was that Oreos had a better name and Nabisco marketed the heck out of them.

What is the best selling cookie of all time? ›

Oreo is the best-selling cookie in the world. It is now sold in over 100 countries. Oreo was first produced in 1912 by the National Biscuit Company, now known as Na-Bis-Co. But did you know Oreos are a copycat product?

What is the story behind the Oreo Brothers? ›

A long time ago, two brothers disliked each other.

Jacob and Joseph Loose ran two competing bakeries in Kansas City, Missouri. Jacob invented the Hydrox cookie. It was a chocolate cookie with vanilla creme filling. Joseph copied his brother and created Oreo, but he struggled to build a successful company.

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