Our Analytics provides insights into the performance of your Linktree. The more you share, promote, and create campaigns with your Linktree, the more views and clicks you'll receive on your links.
Here are the key terms you’ll see in your Linktree analytics charts.
View
A view is the total number of times a visitor has landed on your Linktree.
Example: If 1 visitor lands on your Linktree once, that's counted as 1 view. If that visitor visits your Linktree another 3 times, that's another 3 views which now equals 4 views.
Unique Views
Unique View is how many different times your Linktree URL has been clicked.
Example: If 1 visitor lands on your Linktree once, that's counted as 1 View. If that visitor visits your Linktree another 3 times from the same device, it would count as 1 Unique View.
Click
A Click is the total number of times visitors have clicked your links (This includes clicks on Store products, Subscriber notifications, Redirect Links).
Example: If a visitor on your Linktree clicks on 3 different links, your click count total would be three, but you can see exactly which links they are clicking in the dropdown Analytics on each link.
Unique Click
Unique Click shows how many individual visitors have clicked on one or more links on your Linktree.
Example: If 1 visitor clicks on 3 different links, your Unique Click count will be 1.
Available on Starter, Pro and Premium plans
CTR
CTR stands for Click Through Rate. It is the percentage of profile views that resulted in a link click (excluding Subscriber notifications and Redirect Links).
Example: If your CTR is 52%, then 52% of your views resulted in a click of one of your links.
CTR is calculated by dividing the number of clicks by how many views your profile has received. So if you've received 1,000 clicks and 2,000 views, your CTR would be 50% (2000/1000x100).
Subscriber
The total number of visitors that have clicked to Subscribe to your Linktree.
Lifetime Analytics
This block shows your total Views, Clicks, Click Through Rate, Revenue Generated & Subscribers for the lifetime of your account. That is, from the very start of your Linktree until today.
Custom Date Range
Depending on your plan, our date range selector allows you to customize the dates you wish to analyze your Linktree performance.
Free users can view the last 28 days of analytics
Starter users can view the last 90 days of analytics
Pro users can view the last 365 days of analytics
Premium users can view all time analytics
This date range will be applied to every graph on the analytics page, outlined below.
Upgrade to view your historical data
Activity
The activity graph provides a snapshot of how your Linktree is performing.
💡 CTR (click through rate) is a key metric to keep an eye on.
We see an average CTR of 60%, however this can vary based on follower count and industry. Two weeks after sharing your Linktree, check out your analytics and use that CTR as your own benchmark. In the coming weeks and months, if your CTR drops lower than your benchmark - it's time to change things in your Linktree! Check out our article on Analytics best practices for recommendations on how to do so.
The following analytics features are available on our starter plan and up!
Top Performing Links
This chart highlights your top five performing links, based on the number of clicks. Giving you an easy way to understand which links your visitors are most engaged with. This can be a great way to determine what Links you should move to the top or what kind of content you should create more of!
E.g. If you notice you are getting a lot of clicks on your music links but not your video links, explore adding additional music links.
To dive deeper into the performance of each link, view your individual link analytics in the Links tab.
Subscribers
If you are on our paid plans, in this section you'll be able to see:
The total number of subscribers
Daily number of subscribers
Number of notifications sent and subscriber CTR. Which is calculated by the number of Notifications Clicked / Notifications Sent * 100.
Pro and Premium users will also be able to download a CSV file of your subscriber details, which will be sent to the email address associated with your Linktree account.
Commerce
If you are using our commerce features this graph will showcase the revenue earned and the engagement from these links.
Commerce graph definitions
Total Revenue: The overall amount of money you have earned from selling your products or services.
Total Fees: The total number of fees
Total Transactions: The number of individual purchases that have occurred within a given timeframe.
Gross Revenue: The overall amount of money you have earned from selling your products or services before taking away any costs or expenses
Net Revenue: The overall amount of money a you have earned from selling your products or service after subtracting the fees associated.
# of Link Clicks: The number of times your link has been clicked by a visitor.
# of Transactions: The number of individual purchases that have occurred within a given timeframe.
Conversion Rate: The percentage of visitors that clicked on the link and resulted in a transactions.
Top Location
This block shows your total Views, Clicks, and Click Through Rate, per country for the date range selected. The location is based on the country your visitor was in when they visited your Linktree.
To track visitors to your Linktree by their approximate location, we use IP tracking.
An IP address is what identifies a device on the internet or a local network.
Typically, IP-based geolocation tracking is more accurate in identifying the location at a country level. This accuracy reduces when funneling down to smaller regions, states, and cities. For the most accurate tracking, we recommend using the Country view in your Analytics.
Top Referrers
This block shows your total Views from each referrer. A referrer is where your visitor came from before landing on your Linktree. This graph can help you decide which channel you should invest more or less time on.
To get counted as a Direct referrer, a visitor to your Linktree may have:
Typed or pasted your URL directly into their browser.
Followed a URL that was shared directly with them (e.g. in a text or private message).
Followed a URL that was saved as a bookmark.
At times, web browsers don’t send us referrer information. If this is the case, these will be counted as "Direct referrers" as well.
Device Analytics
This block shows your total Views, Clicks, and Click Through Rate, per device for the date range selected.
Social Icons
This block allows you to analyze how many visitors Click and the Click Through Rate on your Social Icons. Turn on icons in your Settings and use this feature to find out your most popular social channels.
Email and SMS Signups
This block allows you to see the number of visitors that have signed up to your mailing list and SMS text messages via the Email and SMS mailing list integrations.
FAQ's
Can I reset my Clicks?
Currently, you're unable to reset your clicks. However, if you want this feature, please send in a feedback request to our support agents and we can pass on the feedback to our product team for future updates of our Analytics feature.
Are my own test Clicks included in Click counts?
Yes, these clicks are included in your Analytics. Please allow up to 30 minutes for the data to refresh and your clicks to appear in your click count.
Are Store product clicks included in Lifetime Analytics & Activity chart?
Yes, your store clicks are included in these two charts.
Next check out our top tips on how to leverage your analytics!
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