Unlocking the Secrets of Oreo's Social Media Marketing Strategy (2024)

Oreo is a master of social media marketing. Learn how you can use Oreo’s social media marketing strategy to boost your own brand’s social media presence.

In the world of cookies, there’s one brand that has taken the social media world by storm: Oreo.

The image of an Oreo cookie dipped into a glass of milk, perfectly balanced on edge is synonymous with the brand. This iconic image has left millions of people craving both the cookie and its engaging content.

The secret of Oreo’s digital success lies in creativity, interactivity, and a clear understanding of its audience. This successful social media strategy has helped Oreo build a strong and loyal following.

Oreo’s customers are passionate about the brand and leave no opportunity to share their love for Oreo on social media. This has helped the brand increase brand awareness, generate leads, and boost sales.

Oreo is a great place to start if you’re looking for inspiration for your social media marketing strategy. Let’s discover the secrets of Oreo’s social media marketing strategy and why people can’t stop craving it.

Oreo’s marketing strategies involve creating immersive and unforgettable brand experiences on social media. From witty tweets to jaw-dropping visual campaigns, Oreo has truly mastered the art of social media and how to use it for brand success.

1. Oreo On Instagram

Oreo’s social media marketing strategy mainly focuses on creating sharable and snackable content that resonates with its audience. On Instagram, the brand has posted a different range of content, including memes, reels, and static images that showcase its product in fun and creative ways.

Here’s what Instagram marketing strategy of Oreo looks like:

Imagine scrolling through Instagram and discovering these mouth-watering pictures. Who would mind stopping scrolling and taking a look? Oreo’s Instagram feed is full of such bright, colorful images and videos that truly can capture the attention of potential customers. The brand showcases its product in new and creative ways to make its content stand out.

Oreo’s social media marketing strategy is unique and doesn’t solely focus on promoting its products and services. Instead, Oreo uses Instagram to engage with its audience and encourage them to interact with the brand. Oreo does this by asking open-ended questions, sharing relatable memes, UGC (user-generated content), and running contests.

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Oreo uses a variety of hashtags to help its content reach a wider audience. They use branded hashtags like #ShowMETheOREO and generic hashtags like #food and #snacks.

Oreo creates content on Instagram to promote inclusivity and diversity.

The best social media marketing strategy example is Oreo’s partnership with PFLAG, an organization that advocates for LGBTQ+ rights, has helped to increase engagement with the brand on Instagram. This is because PFLAG’s followers are more likely to engage with Oreo’s content, as they are already interested in the brand’s message of support for the LGBTQ+ community.

Social Media Marketing Lessons For Your Brand

• Create content that is more likely to be shared by users, which helps to reach a wider audience. For example, use images and videos that are visually appealing and that tell a story.
• Don’t use Instagram just to promote your products. Engage with your audience and encourage them to interact with your brand. For example, ask questions, run contests, and respond to comments.
• Use various hashtags, including branded and generic hashtags, to reach a wider audience.
• Promote inclusivity and diversity through your marketing campaigns. This makes your brand more appealing to a wider range of consumers.

2. Oreo on Twitter

If you want to master Twitter marketing strategy for your brand, there’s certainly a lot to learn from Oreo. With over 1 million followers on Twitter, the brand’s tweets regularly get thousands of likes and retweets. Oreo’s social media marketing strategy has helped the brand build a strong relationship with its target audience and generate brand awareness.

Here are some of the key elements of Oreo’s marketing strategy:

Oreo creates engaging and shareable content on Twitter to capture users’ attention. This includes humorous tweets, creative visuals, and interactive posts encouraging users to participate.

Oreo’s social media marketing strategy clearly reflects inclusivity and diversity. When brands promote inclusivity and diversity, they are more likely to be seen as being forward-thinking and progressive. This can lead to increased brand awareness and a more positive perception of the brand among consumers.

The Barbie trend is still popular on social media today. Oreo is one of the brands that has used this trend to promote its products and services. Oreo’s social media marketing strategy is always relevant to current events and pop culture. This helps to keep the brand top-of-mind for consumers and makes it more likely that they will engage with Oreo’s content.

Social Media Marketing Lessons For Your Brand

• Be active on social media and engage with your audience to build relationships and humanize your brand.
• Create interesting, informative, and shareable content to increase brand awareness and drive engagement.
• Promote inclusivity and diversity to make your brand more appealing to a wider range of people.
• Stay relevant to current events and pop culture to keep your brand top-of-mind for consumers.

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3. Oreo On Facebook

Oreo’s Facebook marketing strategy is all about using the platform to connect with users on an emotional level and build a strong brand presence. With nearly 40 million followers on Facebook, let’s find out the secret recipe to the success of Oreo’s social media marketing strategy.

If you pay attention to Oreo’s social media marketing strategy, you’ll see how the brand has a consistent look and feel across all social media channels, including Facebook. The brand has used the same colors, fonts, and images in its posts and ads. This helps to build a strong brand identity.

Customers today expect quick responses on social media, unlike emails. It’s important to provide a convenient way for customers to contact you. A chat option on your page makes it easy for them to contact you without leaving Facebook.

In addition, make sure you answer customer questions and queries in the comments to offer a quick resolution. This increases customer loyalty and encourages repeat business.

Facebook Shops offer several benefits that can help your brand reach new customers, increase sales, and improve the shopping experience. This is why Oreo’s marketing strategy on Facebook leverages the “Shop” feature to reach their target audience and boost sales.

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Social Media Marketing Lessons For Your Brand

• Use a consistent look and feel across social media to build a strong brand identity and make it easy for customers to recognize your brand.
• Respond to customer comments quickly to show that you prioritize customer support and value their feedback.
• Provide a convenient way for customers to contact you. This could include having a chat option on your Facebook page or responding to comments quickly.
• Use Facebook Shops to make it easier for customers to buy your products. This can help to increase sales and improve the shopping experience.

4. Oreo On YouTube

Let’s take a closer look at what YouTube marketing strategy of Oreo looks like:

Oreo’s social media marketing strategy has been known for creating engaging and innovative content on YouTube. The brand creates visually appealing, entertaining videos and sometimes involve unique storytelling techniques. Their videos often showcase creative ways to consume Oreos or highlight special occasions. The best social media marketing strategy example is their “Global OREO Vault” video which is a humorous and informative look at how they’re preserving Oreos for future generations.

Oreo has a presence on YouTube in over 20 countries, creating content tailored to each market. For example, in China, Oreo’s YouTube channel features videos dubbed in Mandarin that highlight Chinese cultural references. This helps Oreo to connect with local audiences and build brand awareness.

Oreo’s YouTube channel features several product-focused videos, such as how-to videos and recipes. These videos help to educate viewers about Oreo products and encourage them to buy them. The best social media marketing strategy example is Oreo’s “White Chocolate OREO Cookie Balls” video with over 31,000 views, which is likely to increase the sales of Oreo cookie dough.

Want to create a successful social media presence? It’s time to learn from Oreo’s social media marketing strategy.

Social Media Marketing Lessons For Your Brand

• Focus on creating visually appealing and entertaining content that utilizes unique storytelling techniques to engage viewers.
• Tailor content to local markets, incorporating cultural references and language adaptations to connect with audiences on a deeper level.
• Utilize product-focused videos, such as how-to guides and recipes, to educate viewers about your products and encourage sales.
• Explore new formats like YouTube Shorts to reach younger audiences and engage with viewers casually and informally.
• Leverage Shorts to showcase creative and interesting ways to use your products, introducing them to viewers and demonstrating their versatility.

How Is Oreo’s Social Media Marketing Strategy Influenced By Social Listening?

Oreo is an expert in social listening, and they use it to great effect in their social media marketing. Here are 4 ways in which Oreo’s marketing strategies are influenced by social listening:

1. Real-time marketing

Oreo is always on the lookout for opportunities to engage with its consumers in a timely manner. They monitor social media for trending topics and events and then create engaging and relevant content.

For instance, in 2022, the HBO show – The White Lotus was releasing its final season and it created a huge buzz on social media. Everyone was talking about it and Oreo saw an opportunity to capitalize on the #WhiteLotus trend by creating a post dedicated to it.

2. Conversational marketing

Oreo is skilled at using social listening to start conversations with their fans. They engage with their fans in various ways, like asking questions, responding to comments, and hosting challenges. This helps them to build relationships with their fans and get people talking about the brand.

In 2020, for example, Oreo launched a campaign called #OreoRecipic, which challenged fans to create their twisted recipes using the cookie.

3. Customer service

Oreo uses social listening to provide excellent customer service. They monitor social media for mentions of the brand and quickly respond to any questions or concerns their customers have. This shows that Oreo cares about its customers and helps to build brand trust and loyalty.

For example, a customer raised a concern on Twitter asking OREO if their newly launched cookies are kosher certified. Oreo could not reply to the tweet immediately, but they addressed the concern with an apology and promised to provide an update as soon as possible.

4. Influencer marketing

Oreo uses social listening to identify and collaborate with influencers. They look for people who are passionate about the brand and have a large social media following. This helps Oreo reach a wider audience and generate more buzz for the brand.

For example, in 2022, Oreo partnered with the popular YouTube channel The Try Guys to create a video of them trying different Oreo flavors. The video was viewed over 616,000 times.

Now we know the secret of Oreo’s social media marketing strategy, it’s time to implement these social media marketing lessons for your brand.

Unleash Your Social Media Success With Radarr

Oreo’s social media marketing strategy focuses on creating engaging content by actively listening to their audience. If you also want to create a winning social media marketing strategy, it’s time to start listening to your audience. Discover what they talk about, their interests, and their pain points. Leverage this insight to resonate with your audience.

Radarr, the ultimate social listening platform, can help you with this. Use Radarr to track brand mentions, spot emerging trends, and measure campaign impact.

Want to unlock the power of Radarr for your brand? Book a demo now!