What makes shokupan so popular – and where you can buy it (2024)

Soft, fluffy and light as a cloud, Japanese milk bread – or shokupan – is a big deal on Tokyo's bakeryscene. It may looklikeyour average loaf of bread but there's acleardifference in taste and texture.

Explore Tokyo these days and you'll find many cafés and bakeries dedicated to turning out hundreds of these fluffy white loaves daily. Tokyoites are enjoyingshokupan in a variety of ways, too, both savoury and sweet:eating it plain, toasted or as a sandwich. Here, we take a closer look at what makes shokupan so popular andlist some of our favourite café-bakeriesfor full- and half-loaves as well as slices.

RECOMMENDED: Best bakeries in Tokyo

What makes shokupan so popular – and where you can buy it (2024)
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