Sweet Treats: New Jersey's Favorite Valentine's Day Candy Pick (2024)

Valentine’s Day is almost here. It’s a holiday full of romance, hearts, bouquets of roses, and candy. According to the National Retail Federation, people are projected to spend more on Valentine’s candy this year than cards, bouquets, dinner, or jewelry. But which sweet treats are people buying the most this year? CandyStore.com has the answers. They just released its annual map of America’s favorite Valentine’s Day candies by state. The candy website compiled the information using 16 years’ worth of bulk candy data.

The Most Popular Valentine’s Day Candy in New Jersey

New Jersey’s favorite Valentine’s Day candy is heart-shaped boxes of chocolate. The state’s second top choice is the holiday-themed M&M’s. Following behind this sweet treat is its third choice, Conversation Hearts.

America’s Favorite Valentine’s Day Candy

According to their data, heart-shaped boxes of chocolate take the top spots in 15 states. Following cliché boxes of chocolate are the conversation hearts. Those little chalky hearts ranked in first place in 13 states.

The top-ranked candies are Hershey Kisses in 8 states and Valentine-themed M&M’s in 6 states.

Last year, Nebraska and Michigan both had Cupid Corn (candy corn) as their favorite for the love-filled holiday. Interestingly, this year, only Michigan has it listed as its favorite Valentine’s Day candy. This could be due to the popularity of vodka infused with candy conversation hearts, as mentioned in the study.

It seems like a pretty easy and simple recipe, too. On TikTok, Viral co*cktails just dumps a couple of boxes of conversation hearts in a bowl, pours a nice-sized amount of vodka over the candy, refrigerates it for 3 to 4 hours, and serves it up.

Breaking Down Chocolate

Many states prefer chocolate hearts and chocolate roses. But in Alabama, candy necklaces have consistently been a favorite.

Sweet Facts

CandyStore.com found that 47 percent of people said they will buy themselves a box of chocolate this year. Its study also revealed that 58 million pounds of chocolate are bought during Valentine’s Day week. The study mentions that about 36 million heart-shaped boxes of chocolate are sold each year leading up to Valentine’s Day.

Take a look at the complete study hereand find out what other states say are their favorite candies for Valentine’s Day.

Kayla is the midday host on Detroit’s 105.1 The Bounce. She started her career in radio back in 2016 as an intern at another Detroit station and worked her way here. She's made stops in Knoxville, TN, Omaha, Ne and other places before returning to Detroit. She’s done almost everything in radio from promotions to web, creating content on social media, you name it. She’s a true Michigander, born and raised. So, you can catch her camping or vacationing up north to exploring the downtown Detroit or maybe even catching a sports game. During her free time, Kayla enjoys watching movies, roller-skating, crafting, and music festivals. She and her husband together dip into many of the great things Michigan has to offer. Together they also like to travel. A few hobbies of hers include wine and beer tastings, crafting, hiking, roller skating, movies, home improvement projects, gardening, and festivals. She’s always looking to take on more local events happening in the community. She loves connecting with the community. When writing, Kayla covers topics including lifestyle, pop culture, trending stories, hacks, and urban culture.