The Rumors Are True: Funfetti Cereal is Coming (2024)

CHICAGO, May 14, 2020 /PRNewswire/ -- For more than 30 years, Funfetti® baking products have helped adults and children alike transform any day into a celebration. From classic cookies to bold-colored cakes and frosting, Funfetti has offered fun and innovative products that invite families everywhere to share the joy of baking delicious treats together at home. Building upon the recent success of the iconic brand's launch into breakfast with a pancake mix and coffee creamer – and confirming rumors a new cereal is joining the category lineup – Funfetti will debut in the cereal aisle this August.

"We tip our baking hats to those who discovered our secret early, and we're excited to announce that Funfetti cereal is in fact real and coming soon," said Dan Anglemyer, Chief Operating Officer of Hometown Food Company, which owns the rights to Pillsbury's shelf-stable baking products, including Funfetti. "We are in a period right nowwhere people are finding comfort in trusted brands that bring back wonderful memories. Over the past 30 years, Funfetti fans have baked up colorful moments for birthdays, baby showers, graduations, weddings and more. The possibilities of Funfetti are endless. This new cereal is a testament to our commitment of discovering innovative ways the Funfetti experience can continue to be a part of special moments both big and small. If you're going to indulge in a morning breakfast, there is no better way to celebrate then with a bowl of Funfetti cereal."

Sprinkled with bright colors and remaining true to the Funfetti cake taste, the bursting-with-fun 17oz. family-sized cereal box will retail for $3.50 - $5.50, depending on the retail location.

While the debut is still a few months away, join Funfetti in celebrating delicious recipes, behind-the-scenes moments and more by following along via Facebookand Instagram.

About Hometown Food Company
Hometown Food Company, based inChicago, IL, was formed by Brynwood Partners inAugust 2018. The portfolio includes the exclusive U.S. rights to the iconic Pillsbury® brand's shelf-stable baking products, including Funfetti™, along with the Hungry Jack®, Martha White®, Jim Dandy®, White Lily® and Three Rivers® brands. Hometown expanded its portfolio of brands inOctober 2019by acquiring the Arrowhead Mills® and SunSpire® brands.

MEDIA CONTACT:
Anthony Filomena
[emailprotected]
312-498-7628

SOURCE Hometown Food Company

The Rumors Are True: Funfetti Cereal is Coming (2)

The Rumors Are True: Funfetti Cereal is Coming (2024)

FAQs

Who owns Funfetti? ›

Pillsbury owns the trademark to "Funfetti" so the cake is generally called confetti cake, or can also be referred to as a sprinkle cake.

Why is Funfetti so good? ›

Funfetti cake is more than your average vanilla cake! Not only is it loaded with sprinkles, but its texture is much richer than regular cake. It's buttery, moist, and extra sweet. Funfetti cake is also typically made with whole eggs rather than egg whites to give it that dense and rich texture.

What does Funfetti taste like? ›

Flavor: Confetti cakes are essentially vanilla cakes. The best confetti cake should taste strongly of vanilla with hints of butter and a good amount of sweetness.

Can you eat Funfetti raw? ›

Be cautious of misleading information you might hear from online creators and recipe sites—it is not safe to eat cake mix, or any products containing untreated flour, raw.

Does Oreo cereal taste good? ›

More specifically, the flavor is a nice mellow and very sweet cocoa with smooth vanilla undertones reminiscent of frosting. They're great on their own but amplified to more resemble the melty filling when combined with milk.

Who is the inventor of Funfetti? ›

Who invented the funfetti cake? Funfetti cake was originally created in 1989 by the Pillsbury Company who also own the trademark to 'Funfetti'. For over 30 years they've fed generations on funfetti icing, brownie mix and even seasonal funfetti mixes.

Does Pillsbury own Funfetti? ›

Since its genesis in the late '80s, Funfetti has been trademarked by its original creator, Pillsbury (via The New York Times). This means that legally, only the Pillsbury brand can make Funfetti-branded products, which also means that technically Funfetti isn't actually a flavor, but rather a specific commodity.

Does JM Smucker own Pillsbury? ›

As part of a strategy to focus on pet food, coffee, and snacking, on August 31, 2018, J.M. Smucker announced it had sold its baking business in the United States to Brynwood Partners for $375 million, including the brands Pillsbury, Martha White, Hungry Jack, White Lily, and Jim Dandy.

Who owns Joy Baking Group? ›

The original company name was George and Thomas Cone Company. Founder Albert George's grandson, David George, is the current CEO. Joy Baking employs about 1,000 people. The company is owned by the George family and its employees.

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